Will has extensive experience with the forest sector, developing new initiatives, and leading multi-stakeholder brand initiatives that bridge for-profit/non-profit, and government. Will’s passion is aligning people behind a shared sense of purpose and mission. He joined the North American Forest Partnership (NAFP) recognizing a tremendous opportunity to bring together many diverse interests with a fresh and compelling story to help shape the future of forests. Since 2000, he served as Founder and CEO of Quicksilver Foundry, a strategic planning and branding firm whose recent clients include the Department of Defense, Intel, Deloitte/Monitor, The Unitarian Church, Social Venture Partners, Easter Seals, The Society of American Foresters, Vistage and Surfline.com. Prior to that, he worked at the David and Lucile Packard Foundation and the World Wildlife Fund. He has a Master’s of Science in Tropical Coastal Zone Management from Newcastle University and a Bachelor’s Degree from Durham University. Will has a growing list of injuries from Brazilian Jiu-Jitsu, and is seldom happier than when paddling into the Pacific’s breaking waves with the whole family marauding in the lineup, or chasing wily steelhead with a fly rod in remote river valleys of the Pacific Northwest. Check out this episode from Leadership Nature digging into NAFP and #forestproud, including what we are doing to share the real-life stories of everyday people from all over North America who work in the woods, work for the woods and love the woods for so many different reasons. Learn how you can join and support this work no matter where you are or how you love the woods.